Viva Magenta: Pantone’s 2023 Color of the Year is a Floral Favorite! It’s official—Pantone has named Viva Magenta (PANTONE 18-1750) – a bold shade of crimson red – as its choice for Color of the Year for 2023. Viva Magenta is a striking hue that alludes to strength and self expression. Read More about Viva Magenta: Pantone’s 2023 Color of the Year is a Floral Favorite! » Posted by flowermanager on January 24, 2023 | Last Updated: September 24, 2024 Floral Design Trends